Respect for the chain of command—and for one another—is essential for franchise owners who work alongside their relatives.
The complexities of business aren’t limited to customer invoices and marketing promotions.
A fresh layer of challenges often arises when relatives own or work in the company. Family-owned and -operated organizations include overlapping systems: the family and the business.
According to Dr. Sofia Laurden Davis, author of Qualitative Study for Family Member Employees in Family-Owned and Operated Organizations, each system holds different values, norms, interests and structures. The intimate connections often bring tension. One cannot change without affecting the other, Davis says.
Though disagreements are unavoidable, the opportunity to leave a legacy is appealing to many entrepreneurs who work with loved ones. It’s a common way of doing business, as franchises generate more than $2.1 trillion to the U.S. economy.
RELATED: 3 Tips for Keeping Your Franchise in the Family
Rick Coffey is a lifelong franchisor and owner of Barkefellers, a luxury pet hotel and grooming spa. He says franchise owners can earn steady income after retirement and leave “a legacy for your children and their children.” Another benefit, Coffey says, is the thrill “to see your business grow beyond your reach.”
The local love
Most family businesses gain traction because they become well-known in their community and develop loyal customers, Coffey says.
These days, consumer buying habits reveal that a growing number of young adults support locally owned shops because they:
- Favor smaller niche brands
- Dislike big-box retailers that may not offer personalized customer service
- Support entrepreneurially minded thinkers and doers
Consumer loyalty may be vital for success. Still, trust and exceptional communication among loved ones in business are essential, and loyalty and a dedication are crucial for the internal team, Coffey says.
“It’s important to consider whether all involved family members have a good work ethic and share similar expectations,” he says. Everybody has to be on board and committed to helping the business expand.
One myth around family-run businesses is that they aren’t suitable for franchises. Ed Doherty, owner of Doherty Enterprises in New Jersey, might disagree. He and his two grown children own 60 Applebee's locations, 25 Paneras, three Chevy's Fresh Mex outlets and several other restaurants. A post on Franchising.com says Doherty Enterprises is one of the 20 largest franchisee operations in the country.
Generations of relatives in a family-run business can be a terrific resource, too. Sons and daughters offer a unique perspective, along with a youthful vitality and energy, says Doherty. “They typically have a better understanding of the needs and wants of a younger generation.
Another benefit of family franchising is that Doherty enjoys sharing his business philosophy with his daughter and son.
First though, parameters and boundaries had to be established, Doherty says. His children had to work for another employer right after college. They needed outside work experience before joining the family business.
Dwyer Group is home to many family owned and operated franchises. Through our thoughtful succession planning, there have been parents who have sold their businesses to their kids to carry on the legacy of the business, or to nieces and nephews or siblings. Brother/sister teams work together, and one brand location boasts three generations in one office.